How to Create a High-Quality, Google and Blogger.com Policy-Compliant Article
1. Write High-Quality, Thorough Content That Provides Value to Readers
Your article should be well-written, informative, and engaging. It should provide value to readers by answering their questions, solving their problems, or entertaining them.
To ensure your content is high-quality, do the following:
- Research your topic thoroughly.
- Write in a clear and concise style.
- Use credible sources to back up your claims.
- Proofread your work carefully.
Avoid the following common mistakes:
- Writing thin content that does not provide any value to readers.
- Using excessive keyword stuffing.
- Plagiarizing from other sources.
- Making false or misleading claims.
2. Improve Scannability With Headings, Bullet Points, Lists, Stats, and Other Visual Elements
Your article should be easy to read and scan. Use the following elements to make your content more scannable:
- Headings
- Bullet points
- Lists
- Stats
- Images
- Videos
Headings
Headings help break up your content and make it easier to read. Use headings to outline the main points of your article and to guide readers through your content.
Bullet Points and Lists
Bullet points and lists can be used to break up long paragraphs of text and to make your content more scannable. Use bullet points and lists to present key points, data, or steps in a clear and concise way.
Stats
Stats can be used to add credibility to your claims and to make your content more engaging. Use stats sparingly and only when they are relevant to your topic.
Images and Videos
Images and videos can be used to break up your content and to make it more visually appealing. Use images and videos sparingly and only when they add value to your content.
3. Keep Paragraphs 3 Sentences or Less
Long paragraphs can be difficult to read and scan. Keep your paragraphs short, no more than 3 sentences each.
4. Turn Long Sentences Into Two Shorter Ones
Long sentences can be difficult to read and understand. If you have a long sentence, try to break it up into two shorter ones.
5. Optimize Content to Directly and Succinctly Answer Questions in a List or Step Format
When possible, optimize your content to directly and succinctly answer questions in a list or step format. This will make your content more helpful and engaging to readers.
6. Link Out to Reputable Sources to Build Trust and Authority
Linking out to reputable sources can help build trust and authority with your readers. Link to sources that support your claims and that provide additional information on your topic.
7. Back Up Claims With Credible Research
Back up your claims with credible research. This will help build trust with your readers and make your content more authoritative.
8. Aim for Long-Form Content Over 2,000 Words
Longer content tends to rank higher in search results. Aim for long-form content over 2,000 words. However, don't sacrifice quality for length. Make sure your content is still informative, engaging, and well-written.
9. Improve Scannability With Bullet Points, Short Paragraphs, and Visual Elements So Long Posts Don't Overwhelm
Long posts can be overwhelming. Improve scannability with bullet points, short paragraphs, and visual elements so long posts don't overwhelm.
10. Craft a Compelling Headline for an Upcoming News Article That Grabs Readers Attention and Accurately Represents the Content of This Paragraph: Behind the Big Changes at ‘Wheel of Fortune’
When writing a headline, keep the following tips in mind:
- Keep it short and to the point.
- Use strong verbs.
- Use numbers and stats if possible.
- Make it relevant to your target audience.
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